Tag: budget

Digital transformation is a major issue and businesses are taking it very seriously, allocating it more and more significant budgets. However, it's a broad area in which many things fit and it's interesting to know what CEOs consider as a priority. If we start with the assumption that budget allocation is a relevant indicator then the numbers showed at the latter Gartner Symposium give us significant insights.   Customer experience tops CEOs priorities First observation : customer experience tops other priorities in terms of expenditures. The quartet made of digital marketing/e-ecommerce/customer experience...