Tag: business networks

It's been a while I haven't shared one of my "paper" readings. The most interesting book I've read these last months is Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance and Growth. Businesses are now getting very interested in social networks, making the same mistakes they often did with communities : having a stactic and sometimes erroneous vision. Which leads to predictable results : "we don't understand", "where's the ROI", "what would make people use this software".... It's now time for businesses to understand that : • Social...