You are convinced that the digital footprint of a brand is key to its sucess ? Know that not everyone thinks the same, most of all in the B2B field.
That's the kind of things I've heard many times from such brands, mainly in the IT sector. "No need to engage with Mrs Anybody, we're B2B, we address decision makers, we know them so no need to waste our time on digital to address people who are not the buyers. We're focused on real business".
You can spend hours telling them...