Tag: cap gemini consulting

In a previous post I mentioned an Accenture study issued this summer. My point was to say that many businesses made their digital turn with a brand-centric approach, often with sound and bold strategies, but when the brand lives in its bubble, isolated from the enterprise that's delivering behind, it often causes memorable accidents. That's what this study confirms. No customer centric strategy without an internal strategy We all experience digital transformation as customers. New promise, seamless experience, onnichannel, on demand services and recommendations, "Wow effect". And the result is often disappointing...