Tag: CCO

The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments, we've reached the ultimate level of granularity. Bus as for any trend emerging as a "must have", it's legitimate to wonder if it's so essential and if it's not the new decoy and, if not, how to achieve it. From a conceptual standpoint, the individualization of customer relationship is not a revolution. If it has not been done before it's because businesses did not have the means and customers were not able to...