I could have titled this post "All this fuss for what ?". Or "what's bred in the bone will come out in the flesh". Time has passed from the early days of entreprise 2.0 and the move to what we call digital transformation is a sign of higher maturity and awareness. Nobody thinks anymore that rolling out an enterprise social network alone will transform the way a business operates. No one dares to say that a Facebook page and a pretty good community manager are enough to change the...