Tag: chief customer officer
Customer relationship
Customer relationship and the end of online communities
While shown as the future of customer relationship as recently as yesterday, customer communities seem to get...
Customer relationship
The individalization of custmer relationship : why and how ?
The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments,...
Books I read
Creating value based on customer experience
In short : better customer relationship is only window-dressing until businesses move from a strict CRM approach...