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Being Digital in 2018 : Get rid of your CDO

I've always been sceptical about Chief Digital officers and I'm happy too see that they're not as trendy as they were. Some facts : • I don't have the impression that businesses that did not have CDOs are less advanced in average than those who appointed one. • Too many CDOs focused essentially on marketing and customer relationship. Today we must admit that digital transformation was essentially customer facing and very few things changed inside. After a couple of years the gap between both sides becomes too huge for a business...

Being Digital in 2018 : Get rid of your CDO

I've always been sceptical about Chief Digital officers and I'm happy too see that they're not as trendy as they were. Some facts : •...

Marketing, HR, IT : the new couples in digital transformation

Who should be in charge of driving digital transformation. The cross-functional nature of the matter makes it impossible for anyone to claim having the...

Digital transformation : what to expect in 2016 ?

It's the end of the year and the time for predictions for those who'd like to believe in. More seriously, seen from my small...

Are CMO and CHRO the winning duet of the digital transformation ?

Who should be in charge of the digital transformation ? There's no magic model that works in every situation but we're starting to see...

Arnaud Rayrole : Chief Digital Officers are the future CEOs

Lecko recently published the 7th edition of their study on the state of the art of enterprise social networks. Besides the benchmark it includes...

IT departments in the digital age : from collaboration to robots, with Frederic Charles

Collaboration, role of the CIO, data, connected objects : what are the big trends of digital transformation ? Frederic Charles, in charge of IT...

The Digital Enterprise in 2015 : where are we headed ?

December is usually predictions time. Some happen to be right, many will only happen in 2 or 3 years and some are irrelevant because...

Enterprise 2.0 and Social Business : the end of denial ?

While many people are questioning the actual impact of Social Business and Enterprise 2.0 projects, while it seems we've reached a crossroads, the Social...

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