Customer-centricity is not option and it's the word leaders and managers are repeating all day long, endlessly. In the digital era a business can't be anything else than customer centric. Funnily, it often makes me wonder that businesses were before going customer-centric.
In fact the exhortation made to employees to focus on the customer, to be obsessed with him is nothing new. We only reached a paroxysm because of a gap between words and reality and between leaders and laggards that's never been so wide. Hence the need to repeat...
McKinsey recently issued a series of articles on enterprise digitization? As usual many regret that they say nothing we already know but the McKinsey...