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The biases of the customer oriented organization

Customer-centricity is not option and it's the word leaders and managers are repeating all day long, endlessly. In the digital era a business can't be anything else than customer centric. Funnily, it often makes me wonder that businesses were before going customer-centric. In fact the exhortation made to employees to focus on the customer, to be obsessed with him is nothing new. We only reached a paroxysm because of a gap between words and reality and between leaders and laggards that's never been so wide. Hence the need to repeat...

The biases of the customer oriented organization

Customer-centricity is not option and it's the word leaders and managers are repeating all day long, endlessly. In the digital era a business can't...

Digital Transformation : the key success factors

McKinsey recently issued a series of articles on enterprise digitization? As usual many regret that they say nothing we already know but the McKinsey...

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will...