Tag: cluetrain manifesto

"Markets are conversations" That's the first these of the cluetrain manifesto. No matter the documents dates from 1999, it's been used to trigger the earliest phase of the digital transformation. Not at the society level (it was only taking account of the ongoing trends even if it was quite visionary) but at the enterprise level, saying "the world is changing, you must take account of this". From the web to the digital transformation, including enterprise 2.0 or social business, this these has been one of the founding blocks of many transformation...