Tag: co-creation

Summary : More and more strategic plans are now involving social media. Should we welcome this or worry ? Knowing that tools are there to serve strategies it may be a bad news to see them promoted to the same level as what they have to serve. The risk of seeing the "social phenomenon" becoming something fashionable enterprises must mention without any real articulation with the strategic plan is very likely. Saying that tools are as important that the goals they serve shows that, in many cases, organizations still...