Tag: Communication
Books I read
Opting in : the web brings product management back on the field
Social media and networks have something paradoxical for product directors or marketers. On the one hand they...
Collaboration
What contents for your enterprise social network ?
One of the major concern for any business trying to launch an enterprise social network is to...
Customer relationship
If you leave your marketing alone, digital won’t fix it
In short : while digital was supposed to trigger a new era for for marketing, it seems...
Books I read
When Marketing and Communication face the wisdom of crowds
In brief : communication and marketing often feel helpless as the malleable mass becomes a wise crowd...
Customer relationship
Problems have better ambassadors than brands
Summary : having ambassadors has a real value for brands but it's a hard job. Ambassadors are...
Collaboration
Influence : a presentable outer garment that shows one gets nothing about value
Summary : in a world of conversations and relationships, influence is the new Grail anyone has to...
Collaboration
Social Business and the syndrome of the guy who needs to be the nice and funny one at parties
Summary : many people from normal businesses wonder how is it possible that promising approaches like social...
Intranets and digital workplace
Intranet and digital strategy trends 2012 (in France but..)
Summary : collaboration matters, wait-and-see attitude toward social network, focus on governance and digital strategy...here somme of...