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Brands, what are your communities ?

Communities, communities. That word is never out off brands lips to refer to the people they try to communicate with. But, by using the same word for everybody, they take the risk of treating everybody the same way and even misinterpret the feeling people have for them. If we take the word community narrowly I would even say that some brands have no community and that it's  the case for most of them. But if you absolutely want to use the word community, here's what I can mean. • Engaged people Either clients...

Brands, what are your communities ?

Communities, communities. That word is never out off brands lips to refer to the people they try to communicate with. But, by using the...

So you think your brand has a community

communautés, marques, gestion de crise, community management, communication, relation client

From passivity to experience : an history of digital interactions

Since the economy has started its digitization, concepts rise and decline at such a high speed that many people are losing track of what's...

The second wave of collaborative and social enterprises ?

Where do things stand with the social and collaborative enterprise ? What we can see is kind of mixed feelings amont commentators, experts, and...

We need less community managers and more loops closers

When a business starts an internal social business initiative one of the first concerns is to define the roles / profiles they need in...

Internal and external community managers are not the same

As time goes, businesses are getting better at understanding what a community manager is. That's a topic I've not written on for a long...

Customer relationship and the end of online communities

While shown as the future of customer relationship as recently as yesterday, customer communities seem to get out of breath and die out. That's...

Beyond social (part 2) : new ways of learning

In short: even if traditional approaches have fine days ahead, there's an increasing need for niche learning in a conversational and adhoc fashion. A...

Gamification should be used cautiously

Summary : gamification is an incredible means to lead employees to new ways of doing things. Underestimating it because it does not look serious...
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