HomeTagsCommunities

Tag: Communities

Brands, what are your communities ?

Communities, communities. That word is never out off brands lips to refer to the people they try to communicate with. But, by using the same word for everybody, they take the risk of treating everybody the same way and even misinterpret the feeling people have for them. If we take the word community narrowly I would even say that some brands have no community and that it's  the case for most of them. But if you absolutely want to use the word community, here's what I can mean. • Engaged people Either clients...

Is reputation a new currency ?

Summary :reputation is often mentioned as a new currency in models based on exchange, trust and collaboration. It' logical to some extent but a...

Engaging is not delivering

Summary : tomorrow's enterprises will be conversational and will need engagement from employees and customers. But engagement useless if not turned into concrete actions,...

Teambuilding and breaking silos only take post-its

Summary : strengthening ties between employees, increasing the membership feeling, learning to collaborate out of silos are challenges organizations try to meet with limited...

Getting rid of unproductive shadow organizations

Summary : enterprises will have to improve their organizational and management. Projects, pilots, initiatives are multiplying to experiment, learn, understand. But what is the...

Community management is like cholesterol

Summary :we're still fare from being done with discussions on enterprise community management. More complex to implement that it seemed, this kind of system...

Communities and selfishnesses gatherings

Summary : while it's quite hard for enterprises to enter the good olds forums where fans have passionate conversations, they're still very uncomfortable with...