Communities, communities. That word is never out off brands lips to refer to the people they try to communicate with. But, by using the same word for everybody, they take the risk of treating everybody the same way and even misinterpret the feeling people have for them.
If we take the word community narrowly I would even say that some brands have no community and that it's the case for most of them.
But if you absolutely want to use the word community, here's what I can mean.
• Engaged people
Either clients...
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