They were presented as the next big revolution in collaborative work. Enterprise social networks were supposed to connect knowledge, bring teams closer together, and free the flow of ideas. They promised to break down silos, flatten hierarchies, and give everyone a voice in the collective conversation.
However, just a few years after their arrival, the mountain gave birth to a mouse. These platforms, supposed to be at the heart of a new way of working, have become just another internal communication channel, and the tool that was supposed to change the way we...
They were presented as the next big revolution in collaborative work. Enterprise social networks were supposed to connect knowledge, bring teams closer together, and free the...
Summary : deploying social business asks to work on many fronts at the same time but it's clear that, beyond the usual "engagement-adoption" approach...
Summary : Digital, social media and networks...businesses are looking for people mastering these new concepts and tools. But we need to be careful toward...
Summary : there's something paradoxical with community management : so many matter and cases available and still so much difficulty when it comes to...
Summary : There's a tendency to call "community manager" any person that communicates online for an enterprise...even it the activity has nothing to do...