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Social Business trends from the Social Business Forum 2014 in Milan

The Social Business Forum that took place on July 1st and 2nd in Milan was a good occasion to have a quick but deep overview of the state of the art in social business and in the use of social and digital technologies by businesses. Quick wrap-up of what was "In" and "Out". Out : the internal/external divide That's a good evolution of this conference which first edition happened in 2008 and was, at the beginning, mainly focused on internal collaboration. Unlike others it managed to evolve year after year, building bridges...

Social Business trends from the Social Business Forum 2014 in Milan

The Social Business Forum that took place on July 1st and 2nd in Milan was a good occasion to have a quick but deep...

We need less community managers and more loops closers

When a business starts an internal social business initiative one of the first concerns is to define the roles / profiles they need in...

Internal and external community managers are not the same

As time goes, businesses are getting better at understanding what a community manager is. That's a topic I've not written on for a long...

What impacts the success of a social business project (and who’s responsible for what) ?

Summary : deploying social business asks to work on many fronts at the same time but it's clear that, beyond the usual "engagement-adoption" approach...

Social Media is a Secondary Competence

Summary : Digital, social media and networks...businesses are looking for people mastering these new concepts and tools. But we need to be careful toward...

Do we still have many things to learn on community management ?

Summary : there's something paradoxical with community management : so many matter and cases available and still so much difficulty when it comes to...

The state of community Management 2012 is out

Like every year at the same period, the Community Roundtable favours us with a new version of their study on the state of the...

Don’t tell my mum I’m a community manager, she believes I play piano in a brothel

Summary : There's a tendency to call "community manager" any person that communicates online for an enterprise...even it the activity has nothing to do...

Signals instead of conversations ?

Summary :  enterprises will have to enter the world of conversations. Everything will become conversations between enterprises, employees and customers. Such a concept, when...
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