The Social Business Forum that took place on July 1st and 2nd in Milan was a good occasion to have a quick but deep overview of the state of the art in social business and in the use of social and digital technologies by businesses.
Quick wrap-up of what was "In" and "Out".
Out : the internal/external divide
That's a good evolution of this conference which first edition happened in 2008 and was, at the beginning, mainly focused on internal collaboration. Unlike others it managed to evolve year after year, building bridges...
Summary : deploying social business asks to work on many fronts at the same time but it's clear that, beyond the usual "engagement-adoption" approach...
Summary : Digital, social media and networks...businesses are looking for people mastering these new concepts and tools. But we need to be careful toward...
Summary : there's something paradoxical with community management : so many matter and cases available and still so much difficulty when it comes to...
Summary : There's a tendency to call "community manager" any person that communicates online for an enterprise...even it the activity has nothing to do...
Summary :  enterprises will have to enter the world of conversations. Everything will become conversations between enterprises, employees and customers. Such a concept, when...