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Social Business trends from the Social Business Forum 2014 in Milan

The Social Business Forum that took place on July 1st and 2nd in Milan was a good occasion to have a quick but deep overview of the state of the art in social business and in the use of social and digital technologies by businesses. Quick wrap-up of what was "In" and "Out". Out : the internal/external divide That's a good evolution of this conference which first edition happened in 2008 and was, at the beginning, mainly focused on internal collaboration. Unlike others it managed to evolve year after year, building bridges...

Community management is like cholesterol

Summary :we're still fare from being done with discussions on enterprise community management. More complex to implement that it seemed, this kind of system...

Communities and selfishnesses gatherings

Summary : while it's quite hard for enterprises to enter the good olds forums where fans have passionate conversations, they're still very uncomfortable with...

Organizations don’t (only) need builders

Summary : it's a shared assumption that enterprises need doers. But, pushed to its limit, these logics do not always mean improvement but, paradoxically,...