The Social Business Forum that took place on July 1st and 2nd in Milan was a good occasion to have a quick but deep overview of the state of the art in social business and in the use of social and digital technologies by businesses.
Quick wrap-up of what was "In" and "Out".
Out : the internal/external divide
That's a good evolution of this conference which first edition happened in 2008 and was, at the beginning, mainly focused on internal collaboration. Unlike others it managed to evolve year after year, building bridges...
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and more obvious that it's becoming a customer...
Summary : It's obvious that the use of social media within companies and between companies and customers are not compartmentalized but complementary disciplines. If...
Some weeks ago I promised to illustrate my "community management and processus" post with a fictitious but credible example. So, here it comes...
Jack and...
Even if community management is still an unclear concept with changing boundaries, many senseful and insightful things are slowly emerging about it. A few...
I'd like to go back on this interesting article published in the January-February issue of the Harvard Business Review about the need to reinvent...
