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Social Business trends from the Social Business Forum 2014 in Milan

The Social Business Forum that took place on July 1st and 2nd in Milan was a good occasion to have a quick but deep overview of the state of the art in social business and in the use of social and digital technologies by businesses. Quick wrap-up of what was "In" and "Out". Out : the internal/external divide That's a good evolution of this conference which first edition happened in 2008 and was, at the beginning, mainly focused on internal collaboration. Unlike others it managed to evolve year after year, building bridges...

What place for communities in collaboration ?

The switch from a compartimentalized enterprise collaborating on a small perimeter to an enterprise that harnesses mass collaboration and leverages social networks and communties...

From Social Media to Social CRM : a recent experience with airlines

I already wrote many posts about social CRM on this blog and I recently had the (unfortunate ?) opportunity to add a real life...

A central corporate department is in charge of your enterprise 2.0 project ? Some traps to avoid

An enteprise 2.0 project (or whatever the name it's given) can be carried by many different kind of people or departments. A dedicated joint...

Enteprise 2.0 : what to expect in 2010 ? The year of “uncrokment”.

A quick look at my predictions for 2009 makes me say that I was not so far from truth even if it took time...

How to understand and position enterprise 2.0 in the real enterprise

It's time to sum up all the thoughts I had these last months. I tried to start from both the concerns expressed by C...

So you love your customers…and you let others take care of them

Saying that customers are businesses' most important assets is now a common view. First because their money make the business live, second because they...

Sometimes you need a community manager. Sometimes a manager is enough…

Among the the fundamental and trendy issues about enterprise 2.0, it's impossible not to mention this one : what does making a community work...

Will you have to throw your marketing outside of the window ?

McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting in a connected world. Those who relied...

Community management is about business, not claptrap

I recently bumped into a post putting community managers on their guards : if they can't demonstrate / deliver any ROI they may face...
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