Tag: community management
Customer relationship
So you love your customers…and you let others take care of them
Saying that customers are businesses' most important assets is now a common view. First because their money...
Collaboration
Sometimes you need a community manager. Sometimes a manager is enough…
Among the the fundamental and trendy issues about enterprise 2.0, it's impossible not to mention this one...
Innovation
Will you have to throw your marketing outside of the window ?
McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting...
Collaboration
Community management is about business, not claptrap
I recently bumped into a post putting community managers on their guards : if they can't demonstrate...
Collaboration
New jobs description for Enterprise 2.0 ? Try the Enterprise 2.0 job profiler
Every day I notice that many companies, conscious that their move toward Enterprise 2.0 -like dynamics is...