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Arnaud Rayrole : Chief Digital Officers are the future CEOs

Lecko recently published the 7th edition of their study on the state of the art of enterprise social networks. Besides the benchmark it includes a deep analysis of the market maturity and how businesses are organizing to lead their digital transformation. This year's issue is titled "Preparing and organising your company for change". It's available for free, in english or french. I had a long conversation with Arnaud Rayrole, Lecko's co-founder and CEO. Here's the transcript. Bertrand Duperrin : Hi Arnaud.Your study is still titled "State of the art of enterprise...

Arnaud Rayrole : Chief Digital Officers are the future CEOs

Lecko recently published the 7th edition of their study on the state of the art of enterprise social networks. Besides the benchmark it includes...

Internal and external community managers are not the same

As time goes, businesses are getting better at understanding what a community manager is. That's a topic I've not written on for a long...

Don’t tell my mum I’m a community manager, she believes I play piano in a brothel

Summary : There's a tendency to call "community manager" any person that communicates online for an enterprise...even it the activity has nothing to do...

The state of community management : the 2011 edition is available !

Summary: The Community Roundtable has just issued the second edition of their report on the State of Community Management. It's the result of thoughts,...

Are curators the missing thing in enterprise 2.0 approaches ?

Summary :in a few weeks, a new concept burst into the web : the curator. It can be defined as filter and broadcaster for...

Customer service : avoid being the victim of you social media success

Summary : while some businesses are puzzled towards the lack of success of their customer service initiatives on social media, others are trying to...

Is Facebook the future of call-centers ? The Air France KLM Switzerland case

Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and more obvious that it's becoming a customer...

Community Management is a “processus in processum”

Even if community management is still an unclear concept with changing boundaries, many senseful and insightful things are slowly emerging about it. A few...

So you love your customers…and you let others take care of them

Saying that customers are businesses' most important assets is now a common view. First because their money make the business live, second because they...

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