Tag: community managers

When a business starts an internal social business initiative one of the first concerns is to define the roles / profiles they need in priority. In most cases it's community managers because everyone knows that the future of enterprise is to turn everything into communities. In fact it's more complicated than that. We've seen that community-oriented approaches without any link with real work and member's accountability don't work, or not very long, and usually become more a problem than a solution. Community management matters, of course, but if businesses need...