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Mobile customer engagement : it’s about transactions more than content

Improving customer experience and increasing engagement in a context of mobility has become a key concern for businesses. It's useless to repeat to what extent mobile uses have increased over the last years or that customers use their mobile even in a physical shop or that their expectations regarding to mobile interactions with businesses are increasing day after day. Mobile customer engagement has become at least as important as engagement in physical spaces. Same for customer experience : it's easier to switch to a competitor's site or application than  to...

Mobile customer engagement : it’s about transactions more than content

Improving customer experience and increasing engagement in a context of mobility has become a key concern for businesses. It's useless to repeat to what...

Social Networks : activities rather than people and contents

Whether it is to understand and explain what enterprise social networks are or think about their use-cases, we tend to focus on two cornerstones...

What contents for your enterprise social network ?

One of the major concern for any business trying to launch an enterprise social network is to generate relevant contents. Which is obvious :...

Enterprise 2.0 people-centric ? Are you really sure ?

Summary : one of the biggest claimed contribution of enterprise 2.0 is people-centricity. But, apart from having a rich profile telling who people are...

Are employees content producers ? No !

How many times did we hear the famous "content is king", pushed as the pillar of a new world where social media is predominant....

7 web 2.0 words to use cautiously with real managers

Even if enterprise 2.0 has its source in web 2.0, everybody now recognize that what we can see and use on the web needs...

Web does not turn employees into content producers. Job description does.

As time goes by, it's becoming obvious that whae created a gap that prevented web 2.0 logics to be implemented within businesses is a...

Enterprise 2.0 and the myth of content generation

Web 2.0 is fueled by user generated content (UGC) ans, logically, it should be the same within companies. It's obvious : when connecting people...

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