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[Quote] Markets are conversations

"Markets are conversations" That's the first these of the cluetrain manifesto. No matter the documents dates from 1999, it's been used to trigger the earliest phase of the digital transformation. Not at the society level (it was only taking account of the ongoing trends even if it was quite visionary) but at the enterprise level, saying "the world is changing, you must take account of this". From the web to the digital transformation, including enterprise 2.0 or social business, this these has been one of the founding blocks of many transformation...

[Quote] Markets are conversations

"Markets are conversations" That's the first these of the cluetrain manifesto. No matter the documents dates from 1999, it's been used to trigger the earliest...

Email vs social networks : it’s about the client, not the signal

In brief : wondering if there's any reason to use a social network for a private conversation implies that having many tools coexisting is...

Signals instead of conversations ?

Summary :  enterprises will have to enter the world of conversations. Everything will become conversations between enterprises, employees and customers. Such a concept, when...

Engaging is not delivering

Summary : tomorrow's enterprises will be conversational and will need engagement from employees and customers. But engagement useless if not turned into concrete actions,...

blueKiwi : the good use of conversations

The last "Virtual Enterpise 2.0 conference" was  a good opportunity to visit some vendor's booth to know what to expect from them in 2010....

The conversational enterprise : opportunity or dead end ?

If we listen to what's being said here and there, the future of business is conversation. A concept that's not so easy to get...

Enterprise 2.0’s weakness ? Decision

Let's assume that, through a mix a community management and socio-collaborative management, businesses manage to make information and people for identifiable and accessible in...

Will you know how to export your conversations and focus on transactions ?

The world of communication and marketing is worried because of the consecration of digital medias, an highbrow word used to talk about the web...

Does enterprise (2.0) need a pilot ?

It started with this provocative post from Michael Idinopulos. His message is quite claire : assuming that enterprise 2.0 relies on networked interactions, that...
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