Summary : you need high level sponsor to start what is a processus that will deeply transform your organization. Hierarchical position and budget are not enough : the sponsor should be able to carry and embody the project, show by the example and, most of all, have courage.
No one questions anymore the fact that any enterprise 2.0 or social anything project needs a strong internal sponsorship. It's essential when a project that was born under the radar wants to become mainstream as well as when a top-down enterprise wide...
Summary : you need high level sponsor to start what is a processus that will deeply transform your organization. Hierarchical position and budget are...