Tags Crisis communication
Tag: crisis communication
So you think your brand has a community
communautés, marques, gestion de crise, community management, communication, relation client
Is Facebook the future of call-centers ? The Air France KLM Switzerland case
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and more obvious that it's becoming a customer...
Community management and processes by the example
Some weeks ago I promised to illustrate my "community management and processus" post with a fictitious but credible example. So, here it comes...Jack and...
Community Management is a “processus in processum”
Even if community management is still an unclear concept with changing boundaries, many senseful and insightful things are slowly emerging about it. A few...
The power of decentralized crisis management : the Gustav case
Crisis is charaterized by its suddenty, its unpredictability and the gravity of its possible consequences. It forces organization to react quickly in order to...