Tag: crisis communication

communautés, marques, gestion de crise, community management, communication, relation client

Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and...

Some weeks ago I promised to illustrate my "community management and processus" post with a fictitious but...

Even if community management is still an unclear concept with changing boundaries, many senseful and insightful things...

Crisis is charaterized by its suddenty, its unpredictability and the gravity of its possible consequences. It forces...