Tag: crisis management

Your community manager should be a professional. But in which field ?

Summary :with a profile that's still hard to define, community managers look like rare birds. The only...

Community management and processes by the example

Some weeks ago I promised to illustrate my "community management and processus" post with a fictitious but...

From Social Media to Social CRM : a recent experience with airlines

I already wrote many posts about social CRM on this blog and I recently had the (unfortunate...

The power of decentralized crisis management : the Gustav case

Crisis is charaterized by its suddenty, its unpredictability and the gravity of its possible consequences. It forces...