Tag: crm
Customer relationship
Is the social customer a social monster ?
Summary : the social web and the emergence of the social customer raised the promise of a...
Customer relationship
Engaging is not delivering
Summary : tomorrow's enterprises will be conversational and will need engagement from employees and customers. But engagement...
Collaboration
In Social Business, Businesses are the Care Bears
Summary : Either externally with customers or internally with employees, one the pillars of any "social" or...
Customer relationship
Social CRM is not about media but a new approach to customer relationship
Summary : everyone has an idea, even a rough one, of where social CRM is taking us...
Customer relationship
Is Facebook the future of call-centers ? The Air France KLM Switzerland case
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and...
Collaboration
Need to take users by the hand ? Remember they only have two !
It does not matter things are seen from the people or technology point of view, since we...
Collaboration
What CRM is and what it should be
The good thing with acronyms is that they are easy to remember. Their weakness is that it's...
Collaboration
Hey ! I’m your ERP and I’m talking to you !
I'd like to share some thoughts about what our work environment may look like in a close...