Tags Crm
Tag: crm
Engaging is not delivering
Summary : tomorrow's enterprises will be conversational and will need engagement from employees and customers. But engagement useless if not turned into concrete actions,...
In Social Business, Businesses are the Care Bears
Summary : Either externally with customers or internally with employees, one the pillars of any "social" or "2.0" project is people's need for more...
Social CRM is not about media but a new approach to customer relationship
Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will...
Is Facebook the future of call-centers ? The Air France KLM Switzerland case
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and more obvious that it's becoming a customer...
Need to take users by the hand ? Remember they only have two !
It does not matter things are seen from the people or technology point of view, since we all know that people seldom embrace new...
What CRM is and what it should be
The good thing with acronyms is that they are easy to remember. Their weakness is that it's easy to forget their meaning. Let's consider...
Hey ! I’m your ERP and I’m talking to you !
I'd like to share some thoughts about what our work environment may look like in a close future if what I think being two...
You want your employees to be more “social” ? Rely on their selfishness
Among all the projects that have a "2.0 label", it's possible to make a distinction between those that are mainly about social networkings and...
Beyond social CRM : social stakeholders management
Last week I wrote what social CRM meant to me. It's the inevitable step toward the implementation of a customer relationship management of a...