Tag: crowdsourcing

Beyond social (part 1) : decision making

Summary : adding a social layer brings few substantial gains while organizations don't change their models. No...

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us...

Grasp all, lose all : when “liking” is too easy to be true

Either internal or external, social media approaches rely on some well-known principles. Among them are serendipity and...

Are customers more reliable than employees ?

Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end)...

How to understand and position enterprise 2.0 in the real enterprise

It's time to sum up all the thoughts I had these last months. I tried to start...

Lessons from a crisis and the behavioral economics

A year ago, the world entered a crisis that didn't let it unhurt. A crisis I won't...