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Société Générale boosts its digital transition with employees

After the French Postal Service which I wrote about in a previous post, here's another case of a business that recently set up an employee mobilization program, this one being about crafting a digital transition program. The company is the Société Générale bank. An interesting case in an industry known for not very comfortable with digital and in which conservative attitudes usually prevail. When Digital moves from the "Risk" to the "Opportunity" box As often for such projects, things never happen by luck. As Frédéric Oudéa, the bank CEO, said, there's...

Beyond social (part 1) : decision making

Summary : adding a social layer brings few substantial gains while organizations don't change their models. No tool with trigger an organizational and structural...

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will...

Grasp all, lose all : when “liking” is too easy to be true

Either internal or external, social media approaches rely on some well-known principles. Among them are serendipity and wisdom of crowd. Both these principles rely...

Are customers more reliable than employees ?

Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end) it's a part of an ongoing improvement...

Social CRM needs more than a CRM approach

Ross Mayfield recently published a fundamental post about "social CRM". The statement of fact is simple : 1% of customer's conversations improve the organizational...