Tags Crowdsourcing

Tag: crowdsourcing

Beyond social (part 1) : decision making

Summary : adding a social layer brings few substantial gains while organizations don't change their models. No tool with trigger an organizational and structural...

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will...

Grasp all, lose all : when “liking” is too easy to be true

Either internal or external, social media approaches rely on some well-known principles. Among them are serendipity and wisdom of crowd. Both these principles rely...

Are customers more reliable than employees ?

Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end) it's a part of an ongoing improvement...

Social CRM needs more than a CRM approach

Ross Mayfield recently published a fundamental post about "social CRM". The statement of fact is simple : 1% of customer's conversations improve the organizational...