While many people are questioning the actual impact of Social Business and Enterprise 2.0 projects, while it seems we've reached a crossroads, the Social Business Forum I attended in Milan last month was the occasion to see a change in discourses. What is not surprising because that's things I've been used to hearing in the backstage for a couple of years, discourses converging towards the need for a takeover and approaches more focused on business and less on a "care Bears" philosophy.
What has changed, as some speakers confirmed, is...
While many people are questioning the actual impact of Social Business and Enterprise 2.0 projects, while it seems we've reached a crossroads, the Social...