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Enterprise 2.0 and Social Business : the end of denial ?

While many people are questioning the actual impact of Social Business and Enterprise 2.0 projects, while it seems we've reached a crossroads, the Social Business Forum I attended in Milan last month was the occasion to see a change in discourses. What is not surprising because that's things I've been used to hearing in the backstage for a couple of years, discourses converging towards the need for a takeover and approaches more focused on business and less on a "care Bears" philosophy. What has changed, as some speakers confirmed, is...