In the popular "what will my job become", today I'd like to focus on communication directors. I've been asked the question of the future of communication directors many times over the last months so I'd like to share the thoughts that came to my mind.
To sum it up in one sentence : the future of communication directors is to be communication directors.
So, no change to expect ? Of course yes. Everything will change. As a matter of fact communication directors have been managing anything but communication.
The future of communication...