Tag: customer communities

While shown as the future of customer relationship as recently as yesterday, customer communities seem to get out of breath and die out. That's the matter Dion Hinchcliffe discussed a couple of weeks ago, reaction to a study showing that only 4% of people significantly engage with companies online. Should we deduce that businesses have nothing to win in investing in customer communities anymore ? Asking the question introduces a bias that has already been fatal to many initiatives. Businesses can invest in their relationship with communities but can't create...