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AI First is not AI Only: clarify your intentions before transforming your business

When businesses talk about their ambition to become "AI First", there is often confusion about associating this orientation with widespread automation, as if asserting the ambition to integrate AI into their operations, their delivery model, or even build around it meant envisaging the gradual replacement of all human activities with models and agents. This is a shift in thinking that has not yet been reflected in a shift in vocabulary, but we must call things by their proper names and highlight this reality. Albert Camus told us that "To name things wrongly...

AI First is not AI Only: clarify your intentions before transforming your business

When businesses talk about their ambition to become "AI First", there is often confusion about associating this orientation with widespread automation, as if asserting the...

Efficiency vs. uniqueness: the false dilemma of operations

We believed that by making businesses more efficient, we would make them stronger, but we ended up making them indistinguishable. The same tools, the same...

Taking back control of enterprise design: intention before tools

For a long time, it was believed that efficiency would come from tools, and sometimes even from tools alone, so we piled up platforms,...

To manage is to design

We often forget that leadership is above all about design. Not in the aesthetic sense of the word, but in the sense of giving...

EDGY: a common language to align identity, experience, and operations

I think this article will be of interest to many people because it deals with a subject that we all face on a regular...

AI will not create a competitive advantage

Over the past year, enthusiasm for artificial intelligence seems to have moved beyond the discovery phase and entered the industrialization phase. Every week, new...

Digital is not just marketing

Whether I'm reading studies or job offers or listening to a conversation on the subject, there's something that really irritates me: when we talk about...

If everything becomes a service, why not businesses?

I wouldn't go so far as to say that the pyramidal, hierarchical enterprise model no longer works, but rather that it doesn't work well...

Exclusive: the (fake) Steve Jobs interview on employee experience

Steve Jobs is known for his obsession with user experience, simplicity, attention to detail, and his desire to see his ideas through to the very...
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