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Exclusive: the (fake) Steve Jobs interview on employee experience

Steve Jobs is known for his obsession with user experience, simplicity, attention to detail, and his desire to see his ideas through to the very end, and he was never short of words on the subject. But what would he say about employee experience? The other day, friends and I were talking about people we'd like to have met once in our lives, or interviewed. It was interesting, sometimes amusing, and some surprising ideas even came up, whether in terms of the person/subject mix or the words we would have put in...

Employee and customer experience : simplification is not rationalization

expérience client, expérience employé, parcours utilisateur, process, rationalisation, simpliciité, simplification, usages, workflows

Open letter from an employee to a customer

Digital transformation mainly relies on two joint streams : employee experience and customer experience without which the employee experience won't be delivered. On the...

Let’s talk about B2B customer experience

automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur

There’s no customer experience without tangible signs of recognition

chauffeur privé, expérience client, fidélité, programme de fidélité, programme de fildélisation, reconnaissance, uber

Chat Bots : beware of counterfeit

"Chatbots" are very popular. What is it ? It's a mix between "robot" and "chat" : chatbots are conversational robots that interact with users...