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Efficiency vs. uniqueness: the false dilemma of operations

We believed that by making businesses more efficient, we would make them stronger, but we ended up making them indistinguishable. The same tools, the same processes, the same platforms, the same indicators. Organizations that are perfectly designed but which, along the way, have lost sight of what made them different, a way of doing things, of talking about them, of believing in them, which cannot be written down in specifications but can be felt in interactions, in the tone of a conversation, sometimes in a decision. By rationalizing everything, we have confused...

Open letter from an employee to a customer

Digital transformation mainly relies on two joint streams : employee experience and customer experience without which the employee experience won't be delivered. On the...

Let’s talk about B2B customer experience

automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur

Chat Bots : beware of counterfeit

"Chatbots" are very popular. What is it ? It's a mix between "robot" and "chat" : chatbots are conversational robots that interact with users...

With every business becoming a marketing businesse, what happens to the product ?

Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This is essential for two reasons • Attractiveness :...