Tag: customer experience
Customer relationship
With every business becoming a marketing businesse, what happens to the product ?
Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This...
Customer relationship
Axa’s IT transforms for a digital world. An interview with David Guillot de Suduiraut
During the the Vivatech conference that took place in Paris from june 30th to July 2nd and...
Customer relationship
Building an experience business : lessons from the Adobe Summit
In the middle of may I had the chance to attend the Adobe Summit.Without any surprise the...
Customer relationship
Businesses need a chief experience officer
Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital
Customer relationship
Stop looking for disruptive digital business models
As I've said many times since the beginning of the year, digital transformation is on its way,...
AI and robots
How digital can improve the travel experience
Digital Transforms customer relationship and service in any industry. Today let's focus on the travel industry.
How could...
Customer relationship
Letter from a wannabe digital employee to his CEO
Dear CEO,
You frequently take stands on our company's digital transformation, either in the press or internally. That's...
Customer relationship
Digital transformation : what to expect in 2016 ?
It's the end of the year and the time for predictions for those who'd like to believe...