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Exclusive: the (fake) Steve Jobs interview on employee experience

Steve Jobs is known for his obsession with user experience, simplicity, attention to detail, and his desire to see his ideas through to the very end, and he was never short of words on the subject. But what would he say about employee experience? The other day, friends and I were talking about people we'd like to have met once in our lives, or interviewed. It was interesting, sometimes amusing, and some surprising ideas even came up, whether in terms of the person/subject mix or the words we would have put in...

With every business becoming a marketing businesse, what happens to the product ?

Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This is essential for two reasons • Attractiveness :...

Businesses need a chief experience officer

Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital

How digital can improve the travel experience

Digital Transforms customer relationship and service in any industry. Today let's focus on the travel industry. How could players in the travel industry use digital...

Letter from a wannabe digital employee to his CEO

Dear CEO, You frequently take stands on our company's digital transformation, either in the press or internally. That's very kind of you and the least...