When businesses talk about their ambition to become "AI First", there is often confusion about associating this orientation with widespread automation, as if asserting the ambition to integrate AI into their operations, their delivery model, or even build around it meant envisaging the gradual replacement of all human activities with models and agents.
This is a shift in thinking that has not yet been reflected in a shift in vocabulary, but we must call things by their proper names and highlight this reality. Albert Camus told us that "To name things wrongly...
Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This is essential for two reasons
• Attractiveness :...
Digital Transforms customer relationship and service in any industry. Today let's focus on the travel industry.
How could players in the travel industry use digital...
Dear CEO,
You frequently take stands on our company's digital transformation, either in the press or internally. That's very kind of you and the least...
Among the many books about digital transformation (whatever the form it takes) I'd like to draw your attention to the excellent Disrupting Digital Business:...
