HomeTagsCustomer experience

Tag: customer experience

AI First is not AI Only: clarify your intentions before transforming your business

When businesses talk about their ambition to become "AI First", there is often confusion about associating this orientation with widespread automation, as if asserting the ambition to integrate AI into their operations, their delivery model, or even build around it meant envisaging the gradual replacement of all human activities with models and agents. This is a shift in thinking that has not yet been reflected in a shift in vocabulary, but we must call things by their proper names and highlight this reality. Albert Camus told us that "To name things wrongly...

How to assess an experience-based business model

After having stressed the importance of experience on digital business models and tried to build a definition of what experience is in this context,...

The experience economy, cornerstone of the digital economy

Digital transformation is nothing more than a specific culture and philosophy applied to the design of new experiences The world is changing so fast that...

What’s wrong with social collaboration ?

Whatever people say in public, there's something wrong with social collaboration. There are more and more initiatives, these initiatives have an increasing success rate...

Digital reinvention : an orchestrated, cognitive symbiotic and contextual model

Among the many studies on digital transformation, one recently caught my attention. Issued by the IBM Institute for Business Value, it's titled "Digital Reinvention...