Steve Jobs is known for his obsession with user experience, simplicity, attention to detail, and his desire to see his ideas through to the very end, and he was never short of words on the subject. But what would he say about employee experience?
The other day, friends and I were talking about people we'd like to have met once in our lives, or interviewed. It was interesting, sometimes amusing, and some surprising ideas even came up, whether in terms of the person/subject mix or the words we would have put in...
I already mentioned the existing asymmetry between customer and employee facing digital initiatives. One of its most remarkable expression is the famous "customer journey"...
The future of enterprise and management raises lots of suppositions, fantasies and concerns. The current model is defective and that's a point no one...
Accenture issued a CMO Insight Survey,summing-up the challenges of digital marketing. The result of this is difficulty to keep up with clients' expectations in...
Improving customer experience and increasing engagement in a context of mobility has become a key concern for businesses. It's useless to repeat to what...
In short : better customer relationship is only window-dressing until businesses move from a strict CRM approach to a customer experience one. Futile because...