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Unuberization : the Accorhotels way

In a previous post I discussed the myths and realities of uberization. One of my conclusions was that there was no inevitability there and that it wasn't the preserve of tech companies. A few weeks ago I got the perfect evidence of this with an important announcement by Accorhotels (formely Accor). Along with a few digital specialists I had the chance have a long discussion with Sebastien Bazin (Accorhotels CEO) and Vivek Badrinath, the boss of marketing and digital for the hotelier. I won't elaborate much on a change that, although...

Unuberization : the Accorhotels way

In a previous post I discussed the myths and realities of uberization. One of my conclusions was that there was no inevitability there and...

The gap between brands and consumers is getting wider

Time has come to individualize marketing and customer relationship. With the rise of the social web, brands had more and more opportunities to build...

What’s the business impact of gamification ?

In brief : gamification is told to have a positive impact on business because it increases loyalty, favors engagement etc. That's only half true...

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