Tag: customer loyalty
Digital Economy
Unuberization : the Accorhotels way
In a previous post I discussed the myths and realities of uberization. One of my conclusions was...
Customer relationship
The gap between brands and consumers is getting wider
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands...
Customer relationship
What’s the business impact of gamification ?
In brief : gamification is told to have a positive impact on business because it increases loyalty,...