Tag: customer relarionship

I've already written about how customer understanding matters. That's key to a personalized experience and marketing and a major lever for customer retention. As the study mentioned in the linked post says, most businesses are poorly advanced in this fied, most of all from a customer standpoint. But what does customer understanding means ? A couple of conversations on Twitter following my previous post showed that not everyone had the same expectations in this field and in terms of understanding depth. 1°) Knowing who is the customer : identity and demographics You may...