Tag: Customer Relationship & Marketing
Customer relationship
The gap between brands and consumers is getting wider
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands...
Customer relationship
Is the social customer a social monster ?
Summary : the social web and the emergence of the social customer raised the promise of a...
Collaboration
Enterprise 2.0 and social business : what to expect in 2012 ?
Résumé : what will be the enterprise 2.0 / social business in 2012 ? It will highly...
Customer relationship
Do you need a brand strategy on the social web ?
Summary : the presence of brands on the internet is a major concern for businesses entering the...
Collaboration
Signals instead of conversations ?
Summary : Â enterprises will have to enter the world of conversations. Everything will become conversations between enterprises,...
Customer relationship
Engaging is not delivering
Summary : tomorrow's enterprises will be conversational and will need engagement from employees and customers. But engagement...
Customer relationship
How to keep the humane side of moments of truth in online customer relationship
Summary : even if social media are a good means to make the humane side of the...
Customer relationship
Your community manager should be a professional. But in which field ?
Summary :with a profile that's still hard to define, community managers look like rare birds. The only...