Tag: Customer Relationship & Marketing

Customer relationship

The gap between brands and consumers is getting wider

Time has come to individualize marketing and customer relationship. With the rise of the social web, brands...
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Customer relationship

Is the social customer a social monster ?

Summary : the social web and the emergence of the social customer raised the promise of a...
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Collaboration

Enterprise 2.0 and social business : what to expect in 2012 ?

Résumé : what will be the enterprise 2.0 / social business in 2012 ? It will highly...
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Customer relationship

Do you need a brand strategy on the social web ?

Summary : the presence of brands on the internet is a major concern for businesses entering the...
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Collaboration

Signals instead of conversations ?

Summary :  enterprises will have to enter the world of conversations. Everything will become conversations between enterprises,...
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Customer relationship

Engaging is not delivering

Summary : tomorrow's enterprises will be conversational and will need engagement from employees and customers. But engagement...
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Customer relationship

How to keep the humane side of moments of truth in online customer relationship

Summary : even if social media are a good means to make the humane side of the...
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Customer relationship

Your community manager should be a professional. But in which field ?

Summary :with a profile that's still hard to define, community managers look like rare birds. The only...
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Customer relationship

Communities and selfishnesses gatherings

Summary : while it's quite hard for enterprises to enter the good olds forums where fans have...
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