Tag: Customer Relationship & Marketing
Customer relationship
Sorry but I’m not a member of your community
Summary : considering that one's audience on the web is a community and treating it as such...
Customer relationship
Is Facebook the future of call-centers ? The Air France KLM Switzerland case
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and...
Customer relationship
Picture of the week #16 : It takes years to win a customer…
It takes years to win a customer and only seconds to lose one
Illustration from the book “The...
Customer relationship
Social is a substitute for quality and customers don’t care about you
Summary : Lots of things are being said about the revival of the customer relationship made possible...
Books I read
Empowered : the service marketing (and even economy) manifesto
I just finished the reading of Empowered, by Josh Bernoff and Ted Schadler, that is in some...
Customer relationship
Engage with customers. And then ?
Summary : It's obvious that the use of social media within companies and between companies and customers...
Customer relationship
Community management and processes by the example
Some weeks ago I promised to illustrate my "community management and processus" post with a fictitious but...
Collaboration
Do we need a social CRM Magic Quadrant ?
Gartner recently published a new Magic Quadrant about Social CRM (than can be downloaded at Jive with...