Tag: Customer Relationship & Marketing
Collaboration
Enterprise 2.0 relies on the outside to gain maturity
Last week I attended the 'International Forum on Enterprise 2.0 in Milan. Many things to say because...
Customer relationship
From community management to customer management
I'd like to go back on this interesting article published in the January-February issue of the Harvard...
Collaboration
blueKiwi : the good use of conversations
The last "Virtual Enterpise 2.0 conference" was a good opportunity to visit some vendor's booth to know...
Collaboration
What CRM is and what it should be
The good thing with acronyms is that they are easy to remember. Their weakness is that it's...
Management
From Social Media to Social CRM : a recent experience with airlines
I already wrote many posts about social CRM on this blog and I recently had the (unfortunate...
Customer relationship
Social CRM and lead generation : headaches ahead !
Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise...
Innovation
A socialnomics Manifesto
I rencently mentioned the word "socialnomics". Whatt's the interest ? In an interconnected world (not only by...
Collaboration
With Social CRM, enterprise 2.0 goes out of the black box and marketing gains importance
Many things have been told and invented in the 2.0 field since the word was coined in...