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Businesses are deterministic, generative AI is not, and that’s a real problem.

The vast majority of businesses approach generative AI as a new performance tool. They want faster answers, automated summaries, and higher-quality content that is accurate and produced quickly. In short, they are looking to boost their efficiency. But what they often discover to their cost is that this technology is not so easy to tame. Not because of its technical complexity, but because it obeys a fundamentally different logic from their own. While businesses think in terms of processes, predictability, and compliance, generative AI operates in a probabilistic, iterative mode, which is...

How years of progress have killed customer service

Every company is talking about customer experience, and has been investing heavily in customer service for years. Yet recent experience tells me that, in...

Clients and projects: irritant #12 of the employee experience

It was impossible to review the irritants of the employee experience without talking about what is central to any business, its raison d'être: customers...

Brands, what are your communities ?

Communities, communities. That word is never out off brands lips to refer to the people they try to communicate with. But, by using the...

Being digital in 2018 : clients must behave better

When the web started to become a little bit mainstream, brands did nothing but digitizing their paper communications with showcase sites. A couple of...

Why such a frenzy about HR Bots ?

chatbots, relation client, relation employé, Ressources Humaines, service employé, chatbots HR,gestion de la relation employé,