Tag: customer relationship
Customer relationship
Is the social customer a social monster ?
Summary : the social web and the emergence of the social customer raised the promise of a...
Customer relationship
Do you need a brand strategy on the social web ?
Summary : the presence of brands on the internet is a major concern for businesses entering the...
Customer relationship
How to keep the humane side of moments of truth in online customer relationship
Summary : even if social media are a good means to make the humane side of the...
Customer relationship
Social CRM is not about media but a new approach to customer relationship
Summary : everyone has an idea, even a rough one, of where social CRM is taking us...
Customer relationship
Social media and customer service : don’t make exceptions become mainstream
Summary : when an enterprise invests in social media to improve its customer service it may think...
Customer relationship
Picture of the week #16 : It takes years to win a customer…
It takes years to win a customer and only seconds to lose one
Illustration from the book “The...
Books I read
Empowered : the service marketing (and even economy) manifesto
I just finished the reading of Empowered, by Josh Bernoff and Ted Schadler, that is in some...
Customer relationship
Community management and processes by the example
Some weeks ago I promised to illustrate my "community management and processus" post with a fictitious but...