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Titanic: autopsy of a managerial disaster

For this second "business story", and following Boeing's misadventures (Boeing: a culture and a slogan can kill a business), we're going to leave the skies behind and head out to sea to talk not about a business, but about a ship that you all know: the Titanic. There is much to say about this tragedy from a technical point of view, but also from a managerial perspective, with questionable leadership and a series of decisions that, from before the cruise even began until the ship's demise, led to the outcome we all know....

Titanic: autopsy of a managerial disaster

For this second "business story", and following Boeing's misadventures (Boeing: a culture and a slogan can kill a business), we're going to leave the...

How years of progress have killed customer service

Every company is talking about customer experience, and has been investing heavily in customer service for years. Yet recent experience tells me that, in...

Being digital in 2018 : clients must behave better

When the web started to become a little bit mainstream, brands did nothing but digitizing their paper communications with showcase sites. A couple of...

Chat Bots : beware of counterfeit

"Chatbots" are very popular. What is it ? It's a mix between "robot" and "chat" : chatbots are conversational robots that interact with users...

How digital can improve the travel experience

Digital Transforms customer relationship and service in any industry. Today let's focus on the travel industry. How could players in the travel industry use digital...

The gap between brands and consumers is getting wider

Time has come to individualize marketing and customer relationship. With the rise of the social web, brands had more and more opportunities to build...

Experience is at the heart of digital transformation

Digital transformation is a complex matter for most of organizations that don't exactly know where to start. Hesitating between focusing on management or technology,...