For this second "business story", and following Boeing's misadventures (Boeing: a culture and a slogan can kill a business), we're going to leave the skies behind and head out to sea to talk not about a business, but about a ship that you all know: the Titanic.
There is much to say about this tragedy from a technical point of view, but also from a managerial perspective, with questionable leadership and a series of decisions that, from before the cruise even began until the ship's demise, led to the outcome we all know....
For this second "business story", and following Boeing's misadventures (Boeing: a culture and a slogan can kill a business), we're going to leave the...
Every company is talking about customer experience, and has been investing heavily in customer service for years. Yet recent experience tells me that, in...
When the web started to become a little bit mainstream, brands did nothing but digitizing their paper communications with showcase sites. A couple of...
Digital Transforms customer relationship and service in any industry. Today let's focus on the travel industry.
How could players in the travel industry use digital...
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands had more and more opportunities to build...
Digital transformation is a complex matter for most of organizations that don't exactly know where to start. Hesitating between focusing on management or technology,...