For this second "business story", and following Boeing's misadventures (Boeing: a culture and a slogan can kill a business), we're going to leave the skies behind and head out to sea to talk not about a business, but about a ship that you all know: the Titanic.
There is much to say about this tragedy from a technical point of view, but also from a managerial perspective, with questionable leadership and a series of decisions that, from before the cruise even began until the ship's demise, led to the outcome we all know....
Improving customer experience and increasing engagement in a context of mobility has become a key concern for businesses. It's useless to repeat to what...
In short : businesses try to improve their online influence,get closer to influencers and achieve better customer relationship online. But there's still a major...
Summary : with constantly moving markets and fickle demanding customers, organizations should improve their resilience. But customer relationship is a dance that needs two...
Summary : the social web and the emergence of the social customer raised the promise of a more productive and qualitative relationship between customers...
