Tags Customer understanding

Tag: customer understanding

The new customer centricity

Every business claims it's customer centric. At least that's the discourse, reality being very different. Between those thinking they know their clients while their...

Let’s talk about B2B customer experience

automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur

Businesses know their employees. Really ?

Let's start from the beginning. Digital transformation is a matter of customer experience and this latter requires, among others, a deep customer understanding. We...

Businesses need a chief experience officer

Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital

Knowing is not not understanding the customer

I've already written about how customer understanding matters. That's key to a personalized experience and marketing and a major lever for customer retention. As the...