Tag: customer understanding

Customer relationship

The new customer centricity

Every business claims it's customer centric. At least that's the discourse, reality being very different. Between those...
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Customer relationship

Let’s talk about B2B customer experience

automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur
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Customer relationship

Instore experience excellence requires online maturity

I am sure that the online vs store debate will soon be over. The online business won't...
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Data

Businesses know their employees. Really ?

Let's start from the beginning. Digital transformation is a matter of customer experience and this latter requires,...
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Customer relationship

With every business becoming a marketing businesse, what happens to the product ?

Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This...
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Customer relationship

Businesses need a chief experience officer

Adobe, adobe summit, chief experience officer, collaboration, connaissance client, contenu, data, données, expérience client, journey designer, journey manager, marketing, marketing digital
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Customer relationship

Knowing is not not understanding the customer

I've already written about how customer understanding matters. That's key to a personalized experience and marketing and...
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Customer relationship

The gap between brands and consumers is getting wider

Time has come to individualize marketing and customer relationship. With the rise of the social web, brands...
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