Tags Customer

Tag: customer

Knowing is not not understanding the customer

I've already written about how customer understanding matters. That's key to a personalized experience and marketing and a major lever for customer retention. As the...

Digital Transformation : the key success factors

McKinsey recently issued a series of articles on enterprise digitization? As usual many regret that they say nothing we already know but the McKinsey...

How does digital transformation look like #2 : the invisible part

Limiting digital transformation to the implementation of an enterprise social network, a disrupting initiative in the field of customer relationship or the use of...

The limits of social collaboration : a matter of “pull”

If we had to make a distinction within social business approaches, it would surely be between internal and external facing ones. External facing ones...