Tag: customer
Customer relationship
The biases of the customer oriented organization
Customer-centricity is not option and it's the word leaders and managers are repeating all day long, endlessly....
Management
Redefining success in a fast changing world (PWC Study)
PWC recently issued the 2016 edition of their "Global CEO Survey". With no surprise, we learn that...
Customer relationship
Knowing is not not understanding the customer
I've already written about how customer understanding matters. That's key to a personalized experience and marketing and...
Customer relationship
The gap between brands and consumers is getting wider
Time has come to individualize marketing and customer relationship. With the rise of the social web, brands...
Collaboration
Social Business trends from the Social Business Forum 2014 in Milan
The Social Business Forum that took place on July 1st and 2nd in Milan was a good...
Digital Transformation
Digital Transformation : the key success factors
McKinsey recently issued a series of articles on enterprise digitization? As usual many regret that they say...
Customer relationship
How does digital transformation look like #2 : the invisible part
Limiting digital transformation to the implementation of an enterprise social network, a disrupting initiative in the field...
Customer relationship
Reconcile data to reconcile with customers
Today there's no company that does not proclaim its customer orientation even if looking at the facts...