HomeTagsCustomers

Tag: customers

Customer relationship and the end of online communities

While shown as the future of customer relationship as recently as yesterday, customer communities seem to get out of breath and die out. That's the matter Dion Hinchcliffe discussed a couple of weeks ago, reaction to a study showing that only 4% of people significantly engage with companies online. Should we deduce that businesses have nothing to win in investing in customer communities anymore ? Asking the question introduces a bias that has already been fatal to many initiatives. Businesses can invest in their relationship with communities but can't create...

Customer relationship and the end of online communities

While shown as the future of customer relationship as recently as yesterday, customer communities seem to get out of breath and die out. That's...

What should we think of a business that disdains its products ?

Summary : when one invests in a company, valuing it, it's normal to have a close look at the customers and the way currents...

Forget centricity and focus on enablement

Summary : will tomorrow's businesses be people centric ? Customer centric ? Rethinking centricity shows that organizations are paying more and more attention to...

Is the social customer a social monster ?

Summary : the social web and the emergence of the social customer raised the promise of a more productive and qualitative relationship between customers...

In Social Business, Businesses are the Care Bears

Summary : Either externally with customers or internally with employees, one the pillars of any "social" or "2.0" project is people's need for more...

Turning lurkers or unhappy customers into fans. Stroke of genius or swindle ?

Summary : what's a fan on facebook ? Someone who likes a product or a brand of course. Are we wure ? When, to...

Is Facebook the future of call-centers ? The Air France KLM Switzerland case

Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and more obvious that it's becoming a customer...

Social is a substitute for quality and customers don’t care about you

Summary : Lots of things are being said about the revival of the customer relationship made possible by social media and that's a good...

Are customers more reliable than employees ?

Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end) it's a part of an ongoing improvement...
12Page 1 of 2

Follow me :

About

Main categories

Recommended BookmarksCollaborationManagementHuman resourcesWeb & UsagesSoftware & ToolsIntranets and digital workplaceEmployee ExperienceCustomer relationshipDigital Transformation

This work is licensed under Creative Commons Attribution-NonCommercial 4.0 International