Tag: customers
Customer relationship
Customer relationship and the end of online communities
While shown as the future of customer relationship as recently as yesterday, customer communities seem to get...
Digital Economy
What should we think of a business that disdains its products ?
Summary : when one invests in a company, valuing it, it's normal to have a close look...
Customer relationship
Forget centricity and focus on enablement
Summary : will tomorrow's businesses be people centric ? Customer centric ? Rethinking centricity shows that organizations...
Customer relationship
Is the social customer a social monster ?
Summary : the social web and the emergence of the social customer raised the promise of a...
Collaboration
In Social Business, Businesses are the Care Bears
Summary : Either externally with customers or internally with employees, one the pillars of any "social" or...
Customer relationship
Turning lurkers or unhappy customers into fans. Stroke of genius or swindle ?
Summary : what's a fan on facebook ? Someone who likes a product or a brand of...
Customer relationship
Is Facebook the future of call-centers ? The Air France KLM Switzerland case
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and...
Customer relationship
Social is a substitute for quality and customers don’t care about you
Summary : Lots of things are being said about the revival of the customer relationship made possible...