Tag: customers

What should we think of a business that disdains its products ?

Summary : when one invests in a company, valuing it, it's normal to have a close look...

Forget centricity and focus on enablement

Summary : will tomorrow's businesses be people centric ? Customer centric ? Rethinking centricity shows that organizations...

Is the social customer a social monster ?

Summary : the social web and the emergence of the social customer raised the promise of a...

In Social Business, Businesses are the Care Bears

Summary : Either externally with customers or internally with employees, one the pillars of any "social" or...

Turning lurkers or unhappy customers into fans. Stroke of genius or swindle ?

Summary : what's a fan on facebook ? Someone who likes a product or a brand of...

Is Facebook the future of call-centers ? The Air France KLM Switzerland case

Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and...

Social is a substitute for quality and customers don’t care about you

Summary : Lots of things are being said about the revival of the customer relationship made possible...