Tags Customers
Tag: customers
Customer relationship and the end of online communities
While shown as the future of customer relationship as recently as yesterday, customer communities seem to get out of breath and die out. That's...
What should we think of a business that disdains its products ?
Summary : when one invests in a company, valuing it, it's normal to have a close look at the customers and the way currents...
Forget centricity and focus on enablement
Summary : will tomorrow's businesses be people centric ? Customer centric ? Rethinking centricity shows that organizations are paying more and more attention to...
Is the social customer a social monster ?
Summary : the social web and the emergence of the social customer raised the promise of a more productive and qualitative relationship between customers...
In Social Business, Businesses are the Care Bears
Summary : Either externally with customers or internally with employees, one the pillars of any "social" or "2.0" project is people's need for more...
Turning lurkers or unhappy customers into fans. Stroke of genius or swindle ?
Summary : what's a fan on facebook ? Someone who likes a product or a brand of course. Are we wure ? When, to...
Is Facebook the future of call-centers ? The Air France KLM Switzerland case
Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and more obvious that it's becoming a customer...
Social is a substitute for quality and customers don’t care about you
Summary : Lots of things are being said about the revival of the customer relationship made possible by social media and that's a good...
Are customers more reliable than employees ?
Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end) it's a part of an ongoing improvement...