Tag: customers

Customer relationship

Customer relationship and the end of online communities

While shown as the future of customer relationship as recently as yesterday, customer communities seem to get...
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Digital Economy

What should we think of a business that disdains its products ?

Summary : when one invests in a company, valuing it, it's normal to have a close look...
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Customer relationship

Forget centricity and focus on enablement

Summary : will tomorrow's businesses be people centric ? Customer centric ? Rethinking centricity shows that organizations...
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Customer relationship

Is the social customer a social monster ?

Summary : the social web and the emergence of the social customer raised the promise of a...
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Collaboration

In Social Business, Businesses are the Care Bears

Summary : Either externally with customers or internally with employees, one the pillars of any "social" or...
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Customer relationship

Turning lurkers or unhappy customers into fans. Stroke of genius or swindle ?

Summary : what's a fan on facebook ? Someone who likes a product or a brand of...
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Customer relationship

Is Facebook the future of call-centers ? The Air France KLM Switzerland case

Summary : Facebook is usually considered as a communication and marketing tool. But it's becoming more and...
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Customer relationship

Social is a substitute for quality and customers don’t care about you

Summary : Lots of things are being said about the revival of the customer relationship made possible...
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Innovation

Are customers more reliable than employees ?

Some call it crowdsourcing, open innovation, participative innovation, distributed innovation, sometimes (and that how things should end)...
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© Bertrand Duperrin 2021