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CRM can save your business, but not the CRM you think!

When a business or a team fails, particularly in an emergency situation, the same root causes are always present : rigid leadership, internal conflicts, ineffective communication, lack of information sharing, to name but the most common. And even in non-crisis or emergency situations, the same causes end up causing the same effects. It's just a little gentler and takes longer. Of course, businesses are looking for a solution, sometimes and often through technology, but you can't use technology to solve problems that are first and foremost human (We should not expect an application to work...

CRM can save your business, but not the CRM you think!

When a business or a team fails, particularly in an emergency situation, the same root causes are always present : rigid leadership, internal conflicts, ineffective communication,...

Being data-driven means being context-driven

It's the current big trend. Every business claims it want to be "data-driven", in other words  rely on data for anything. Is this disruption...

The Future of work by Jacob Morgan : digitizing Drucker

Digital transformation is not a customer-facing program only. As a matter of fact, organizations will have to reinvent themselves internally too for the same...

Digital Transformation : the key success factors

McKinsey recently issued a series of articles on enterprise digitization? As usual many regret that they say nothing we already know but the McKinsey...